Jun 16, 2024  
ARCHIVED 2021-2022 Graduate Catalog 
    
ARCHIVED 2021-2022 Graduate Catalog [ARCHIVED CATALOG]

MSPT 606 - Sport Promotion, Marketing and Public Relations

3.00 credit hours
Students explore marketing practices, procedures and operations utilized at all levels of sport. Focus areas include technologies for developing strategic marketing and practical applications as they pertain to a wide array of sport organizations and the use of analytics including both quantitative and qualitative data to drive key business decisions. Students are provided an introduction to the structure, function, role and effect of the media in the sport industry, including the foundational study of the principles and fundamentals of sports information and media relations.


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