Jun 22, 2024  
ARCHIVED 2021-2022 Graduate Catalog 
    
ARCHIVED 2021-2022 Graduate Catalog [ARCHIVED CATALOG]

MBUS 520 - Applied Managerial Marketing

3.00 credit hours
Examines marketing management as a cross-functional process that joins the marketing vision for an organization with its financial goals and production capabilities. An emphasis is placed on the development of a strategic marketing plan which includes targeting, positioning of good/services and the marketing mix to achieve and sustain a competitive advantage. In addition, case studies are used to analyze marketing management problems and solutions.


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