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Nov 27, 2024
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ARCHIVED 2015-2016 Graduate Catalog [ARCHIVED CATALOG]
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MKT 688 - International Marketing3.00 credit hours
An exploration of the differences between markets and distribution systems among various countries, with an emphasis on the social, economic and cultural factors causing these differences. Topics include the organization of trade channels in various cultures; typical government policies toward international trade as countries reach different stages of development, international marketing research, advertising, and exporting.
Prerequisite(s): MKT 570 .
Click here for the schedule of classes.
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