Nov 27, 2024  
ARCHIVED 2015-2016 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Calendars
  This is North Central
  Admission
  Student Expenses
  Financial Aid
  Student Services
  Policies and Procedures
  Masters Programs
  Education
  Endorsements (EDN)
  International Business Administration
  Leadership Studies
  Liberal Studies
  Master of Business Administration
  Web and Internet Applications
  Course Descriptions
  Graduate Faculty
  Campus Map
HELP
ARCHIVED 2015-2016 Graduate Catalog [ARCHIVED CATALOG]

MKT 570 - Marketing Management

3.00 credit hours
The analysis, planning, implementation, and coordination of marketing activities for the purpose of achieving organizational objectives. Topics include determination of target market segments, needs and opportunities, developing marketing strategies, and manipulation of elements in the marketing mix.


Click here for the schedule of classes.