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May 06, 2024
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ARCHIVED 2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
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SMGT 210 - Sport Marketing4.00 credit hours
Introduces essential marketing, promotion and sales principles as currently applied in the sport industry. Topics include sport consumer behavior, market segmentation and selection, strategic market planning and analysis, marketing information management, integrated marketing communications, external relations and sponsorship cultivation and activation. Trends, issues and problems influencing the industry are also examined.
Prerequisite(s): SMGT 101 and Sport Management major or minor.
Click here for the schedule of classes.
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