| |
Apr 18, 2024
|
|
|
|
|
ARCHIVED 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
|
MKTG 480 - Marketing Management4.00 credit hours
Reinforces topics covered in previous marketing courses such as: consumer behavior, marketing research, professional selling and integrated marketing communications. Student teams work with business clients from the community to develop a comprehensive marketing plan with a special emphasis on marketing strategy (target market and marketing mix). Ideally, this course should be taken as one of the final courses in the marketing major.
Prerequisite(s): MKTG 300 , MKTG 320 and Senior standing.
Cardinal Directions Designation(s): Community Engaged Learning.
Click here for the schedule of classes.
|
|
