Dec 26, 2024  
ARCHIVED 2020-2021 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Undergraduate Academic Calendar
  Course Descriptions
  Majors, Minors and Programs of Study
  Departments and Programs
  Academic Regulations
  The Academic Program
  General Education
  Admission
  Financial Aid
  Student Expenses
  Campus Life and Student Services
  This is North Central
  Directories
  Campus Map
  Archived Catalogs
HELP
ARCHIVED 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 460 - International Marketing

4.00 credit hours
Investigates strategy, policy and environmental factors necessary in making international marketing decisions. Students develop skills in segmenting and identifying markets, designing product, distribution, price and marketing communication strategies, and evaluating marketing mix effectiveness for international marketing programs. Emphasis is placed on understanding cultural differences that impact international marketing decisions.

Prerequisite(s): MKTG 300 .


Click here for the schedule of classes.