Dec 26, 2024  
ARCHIVED 2020-2021 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Undergraduate Academic Calendar
  Course Descriptions
  Majors, Minors and Programs of Study
  Departments and Programs
  Academic Regulations
  The Academic Program
  General Education
  Admission
  Financial Aid
  Student Expenses
  Campus Life and Student Services
  This is North Central
  Directories
  Campus Map
  Archived Catalogs
HELP
ARCHIVED 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 330 - Digital Marketing

4.00 credit hours
Explores the growing impact of Digital Marketing as an important component within the Promotion Mix. It examines methods for designing effective web-based marketing strategies using a range of digital tools. Emphasis is placed on social media, mobile marketing trends, e-commerce, search engine optimization, email marketing and online display advertising. Students develop the skills needed to evaluate the effectiveness of digital marketing strategies across product categories and industries.

Prerequisite(s): MKTG 300 .


Click here for the schedule of classes.