Dec 26, 2024  
ARCHIVED 2020-2021 Undergraduate Catalog 
    
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ARCHIVED 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

LEAD 370 - Marketing for Social Impact

4.00 credit hours
Effective marketing can be a lever for the creation of both economic and social value. Startups and existing organizations, whether focused on marketing goods, services, ideas or values, need a complete strategy for maximizing social impact. Social entrepreneurs face a unique challenge in not just identifying a market opportunity, but tackling a neglected market gap. In addition to understanding product, place, price, and promotion in the creation of a marketing plan, students will learn the theory and practice of branding and identity, storytelling and communication, and the use of available technological tools that contribute to positive social impact.

Prerequisite(s): Junior standing.


Click here for the schedule of classes.