Jul 06, 2022  
ARCHIVED 2020-2021 Undergraduate Catalog 
ARCHIVED 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 367 - Persuasion Theory

4.00 credit hours
An introduction to the study of persuasive communication from a social scientific perspective. Theories examines the characteristics of source, message and audience. Topics covered include strategic planning and organization of persuasive messages, audience analysis, motives and values, effective use of language, the role of context and purpose, propaganda and the abuse of persuasion, campaign planning and brand messaging. Students present and analyze persuasive materials orally and in writing as a way of developing communication and critical abilities.

Prerequisite(s): CARD 101 ; CARD 102  or COMM 100 ; Junior standing.

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