Marketing, B.A.

Marketing contributes to the success of any business or not-for-profit organization. As a dynamic part of the free enterprise system, marketing stimulates competition between companies to create and satisfy the needs of consumers. Businesses identify the needs and wants of consumers and seek to fulfill them in a timely and economic manner. Tools available to the marketer include development of products and/or services, formulation of distribution methods, creation and guidance of promotional efforts and determination of proper pricing structures. To become successful in this field requires a sound understanding of fundamental business practices, good interpersonal skills and comprehensive communication skills, as well as specific marketing course work. An appreciation of the global economy and current trends and forces changing today’s marketplace is also essential. Students who wish to pursue graduate study normally work toward an M.S. degree in marketing or an M.B.A. degree.

For additional programs and courses in this department, see Management and Marketing .