Nov 24, 2024  
ARCHIVED 2015-2016 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Calendars
  This is North Central
  Admission
  Student Expenses
  Financial Aid
  Campus Life and Student Services
  Academic Regulations
  The Academic Program
  Departments and Programs
  Majors, Minors and Programs of Study
  Integrated Five-Year Bachelor’s/Master’s Programs
  Course Descriptions
  Directories
  Campus Map
HELP
ARCHIVED 2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 470 - Marketing Management

3.00 credit hours
An integrative course in marketing, addressing the process of strategic marketing planning for new and existing products/services through the use of case analysis. Management of the marketing mix through the marketing plan is stressed throughout the course. To be taken as the final course in marketing major.

Prerequisite(s): Senior standing.


Click here for the schedule of classes.