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May 24, 2024
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ARCHIVED 2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]
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BUS 455 - Promotional Strategy3.00 credit hours
A study of the theories and techniques applicable to the development of the promotional mix. Topics include the analysis and development of promotional objectives, budgets, message and media design and measurement of the effectiveness of advertising, personal selling, sales promotion, public relations and publicity efforts.
Prerequisite(s): Junior standing, BUS 168 and BUS 372 .
Click here for the schedule of classes.
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