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Nov 08, 2024
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2024-2025 Graduate Catalog
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MBUS 520 - Applied Managerial Marketing 3.00 credit hours
Examines marketing management as a cross-functional process that joins the marketing vision for an organization with its financial goals and production capabilities. An emphasis is placed on the development of a strategic marketing plan which includes targeting, positioning of good/services and the marketing mix to achieve and sustain a competitive advantage. In addition, case studies are used to analyze marketing management problems and solutions.
Click here for the schedule of classes.
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