Nov 24, 2024  
2024-2025 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Undergraduate Academic Calendar
  Course Descriptions
  Majors, Minors and Programs of Study
  Departments and Programs
  Academic Regulations
  The Academic Program
  General Education
  Admission
  Financial Aid
  Student Expenses
  Campus Life and Student Services
  This is North Central
  Directories
  Campus Map
  Archived Catalogs
HELP
2024-2025 Undergraduate Catalog

MKTG 320 - Integrated Marketing Communications

4.00 credit hours
Considers how leading brands use all the tools of Promotion, including traditional advertising, direct marketing, public relations, event and sports sponsorships, web-based strategies and consumer sales promotions to effectively communicate with consumers. Emphasis is placed on branding, positioning and market segmentation. Students acquire the skills needed to create a comprehensive Integrated Marketing Communications plan for a consumer brand.

Prerequisite(s): MKTG 300 .


Click here for the schedule of classes.