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Jul 03, 2024
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2023-2024 Undergraduate Catalog
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MKTG 370 - Marketing Research4.00 credit hours
Studies all stages of the marketing research process. Student teams work with clients from the business community who are in need of quantitative and qualitative research before making important managerial decisions. Students learn how to: design a survey instrument, collect and analyze primary data using various statistical tests, draw viable conclusions and propose solid recommendations. Emphasis is placed on writing a comprehensive research document and making a final oral presentation to a client at the end of the semester.
Prerequisite(s): BUSN 265 and MKTG 300 .
Cardinal Directions Designation(s): Community Engaged Learning.
Click here for the schedule of classes.
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