May 03, 2024  
ARCHIVED 2022-2023 Undergraduate Catalog 
    
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ARCHIVED 2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 210 - Bodies, Markets and Marketing

2.00 credit hours
(Same as GSST 210 .) Bodies hold a conspicuous place in the marketplace: marketers are selling goods and services related to the body, and marketing activities use images of the body that provide implicit and explicit messages about what a “good” body looks like and how to attain one. In this context, consumers’ intersectional identities related to gender, race, class, and (dis)ability, among others, impact how such messages are interpreted on individual, community, and structural levels. This course will explore such phenomena from a sociocultural perspective. Particular attention will be paid to developing the analytical skills required to critique and reimagine bodies in the marketplace.

Prerequisite(s): Sophomore standing.
Cardinal Directions Designation(s): Social Sciences, U.S. Power Structures.


Click here for the schedule of classes.