Dec 21, 2024  
ARCHIVED 2019-2020 Undergraduate Catalog 
    
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ARCHIVED 2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 460 - International Marketing

4.00 credit hours
Investigates strategy, policy and environmental factors necessary in making international marketing decisions. Students develop skills in segmenting and identifying markets, designing product, distribution, price and marketing communication strategies, and evaluating marketing mix effectiveness for international marketing programs. Emphasis is placed on understanding cultural differences that impact international marketing decisions.

Prerequisite(s): MKTG 300 .


Click here for the schedule of classes.