Dec 26, 2024  
ARCHIVED 2019-2020 Undergraduate Catalog 
    
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ARCHIVED 2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 350 - Public Relations Strategy

4.00 credit hours
An advanced-level course in PR examining organizational principles, applied theory and strategic planning practices—including social media integration-underscoring the effective management of public relations. Team-based applications of PR research planning, tactics and implementation for real-world clients. The course also emphasizes best practices in PR writing across platforms.

Prerequisite(s): COMM 250  and MEDI 225 .


Click here for the schedule of classes.