Dec 21, 2024  
ARCHIVED 2018-2019 Graduate Catalog 
    
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ARCHIVED 2018-2019 Graduate Catalog [ARCHIVED CATALOG]

MKT 685 - Promotional Management

3.00 credit hours
A study of the theories and techniques applicable to the development of the promotional mix. Topics include the analysis and development of promotional objectives, budgets, message and media design, and measuring the effectiveness of advertising, sales promotion and public relations efforts.

Prerequisite(s): MKT 570 .


Click here for the schedule of classes.