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Dec 21, 2024
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ARCHIVED 2018-2019 Graduate Catalog [ARCHIVED CATALOG]
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MKT 575 - Marketing Research Analysis and Management 3.00 credit hours
The quality of marketing decisions depends to a great extent on the information available to the marketing decision-maker. It is the function of marketing research to provide information for this decision making. The format of this course is to concentrate not only on how to do marketing research but why to do it that way. In this investigation such topics as research design, sources of marketing research data and techniques used to gather and interpret data, to mention a few, are discussed.
Prerequisite(s): MKT 570 .
Click here for the schedule of classes.
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