Nov 22, 2024  
ARCHIVED 2017-2018 Graduate Catalog 
    
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ARCHIVED 2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MNM 560 - Social Media, Marketing and Nonprofits

3.00 credit hours
Explores contemporary methods to market nonprofits. Topics include marketing in our fast changing world, market research, measuring and forecasting demand and positioning for competitive advantage. Students learn about branding and storytelling and discover creative ways nonprofits market their organizations. Ethical concerns for the use of market research data and marketing are also explored.


Click here for the schedule of classes.