May 04, 2024  
ARCHIVED 2017-2018 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Calendars
  Course Descriptions
  Graduate Programs
  Master of Business Administration
  Education
  Leadership Studies
  Liberal Studies
  Nonprofit Management and Leadership
  Academic Regulations
  Admission
  Student Expenses
  Financial Aid
  Student Services
  This is North Central
  Directories
  Campus Map
  Archived Catalogs
HELP
ARCHIVED 2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MNM 560 - Social Media, Marketing and Nonprofits

3.00 credit hours
Explores contemporary methods to market nonprofits. Topics include marketing in our fast changing world, market research, measuring and forecasting demand and positioning for competitive advantage. Students learn about branding and storytelling and discover creative ways nonprofits market their organizations. Ethical concerns for the use of market research data and marketing are also explored.


Click here for the schedule of classes.